social campaigns

aritzia

Created, developed, strategized and lead unique organic social activations across all platforms, increasing YoY Instagram engagement by +103% and TikTok views of +517%

Partnered with Emma Chamberlain to develop 2 social moments: Sunday's Best with Emma Chamberlain (+192% of follower growth and +118% impressions) and Sunday Musing with Emma (+105% of impressions)

Conceptualized and developed Aritzia's first social campaign casted by our some of our social community members, to showcase the real people who wear Aritzia.

soho house

I owned, developed and single-handedly executed organic social campaigns to highlight the robust programming and membership of Soho House across all North America. Here are some examples of it:

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To celebrate the opening of our third West Coast property, we partnered with @bmwm and @captainbarto to do a road trip across all of our locations with all content captured in film to be used across @sohohouselosangeles, @sohohouse, and @bmwm

I spearheaded the creative, production and execution of our monthly social and editorial campaign ‘Meet The Members’ as a way to highlight our membership and organically build an online community

To promote bedroom bookings across North America, we partnered with content creators in each region to have them share, through their eyes, each of Soho House's bedrooms and member perks. This social campaign drew +63% of bedroom bookings within the first 24 hours of posting

For every pinnacle moment, we create a dedicated strategy such as the one we did for the Grammy’s with real-time coverage, takeovers, and cross-promotion with the global account @sohohouse resulting in +93.96% of impressions and +202% followers

set active

Conceptualized and oversaw the execution of all organic social campaigns to increase the revenue of SET Active, a DTC athleisure company based in LA. Here are some examples:

Conceptualized, developed, and executed specific styling series for @setactive’s Instagram, increasing website visits by 48%

Created, developed, and executed dedicated Instagram campaign for Black Friday / Cyber Monday generating +186% of reach, +97% of impressions, and +272% of Link Clicks.

social campaigns

social campaigns

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social campaigns

aritzia

soho house

set active